Marketing

Good campaign tracking is mostly about consistency. A clean URL is easy to build; keeping source, medium, campaign, and creative names understandable across months of reporting is the harder part. Probably Useful marketing tools are designed to remove the repetitive setup work while keeping those decisions visible.

Start with the UTM Builder when you need a tracked campaign URL, then use the supporting guides to create a naming convention your team can reuse across email, paid media, social campaigns, partnerships, and other channels.

• UTM Builder
• UTM Parameters Explained
• Campaign Tracking Basics